A large number of people use the Internet for a variety of reasons. Scores of websites exist giving people a wealth of information, news, advice, and product reviews just to name a few. Another area that gets a lot of attention on the Internet is book sales. Because the Internet reaches out to millions of Internet surfers, promoting a book on the Internet is a great way to get exposure. With an increase in the exposure of a book, people are more likely to purchase a book that they have heard about. Learning how to make a website to promote a book can help boost sales.
The home page is generally the first page that users will see when they visit a website. Since it is the first page the user will see, it is important this page be focused on grabbing the user’s attention. The homepage of a website designed to promote a book will typically feature photos of the book’s covers as well as a synopsis of the book. The information put on the homepage should be brief but give the user an idea of what they can find when they venture further into the website. It is in the additional pages where users can get more detailed information if they so choose to.
Further pages that are added to the website should contain information relevant to the book. One area that is focused on for an additional page is a biography of the author. Many readers become interested in their favorite authors and seek any information that they can get about them. Having a biography of the author on the website can give readers the information that they need. It also serves to promote the author so that when future books from the author are published, readers will take the opportunity to buy and read the newest release from their favorite author.
Another area that can be focused on for additional pages is book excerpts. The synopsis of the book should grab the visitor’s attention and encourage him or her to purchase the book. Excerpts from the book can be chosen to highlight a moment in the book. This highlight works to solidify the interest and the attention of the visitor. If the synopsis did not completely convince the visitor to purchase the book then excerpts should be the icing on the cake that gets the visitor completely interested.
There are so many ideas that can be incorporated on a website to help promote a book. Taking time to learn how to make a website and what a website can do, will help a web designer find the right techniques to help them promote a book. Websites are the vehicle upon which users surf the Internet. Having a properly made and properly organized website focused on book promotion will be sure to grab the interest of would-be readers. Once the visitor is interested and convinced the book will be a great read, he or she is likely to purchase the book.